About Bond Roberts


Bond Roberts delivers a transparent cigar exchange where technology, oversight and member participation come together to offer the largest continuous selection of aged, vintage and rare Cuban Cigars to the global market in a secure trading environment.            

Bond Roberts was initially established in 2019, between Rob Ayala of Friends of El Habano and Rob Fox of James J Fox cigar merchants. Two long time friends passionate and proven in the cigar domain. 

The project was a fusion of each retailer’s teams in the Southern and Northern hemispheres working together to deliver a new online platform for the 21st century. 

Rob Ayala took over control in 2023 with Rob Fox taking a leading position on the Bond Roberts board alongside some of the alumni of the Cuban cigar world.